Logo Design Trends

Logo designs today are vastly different from what they were like say 10 or 20 years ago.  Its because with modern technology comes more modern looking designs.  Some 20 years ago, computers weren’t a household item.  There is a definite change in the design trends used today compared to years ago.

Since technology is huge part of business these days and the internet didn’t exist 20 years ago, more and more designs are incorporating a more modern look to them. One of the most notable trends in logo design is the use of three dimensional shapes in a logo.  Since web sites are used for business more and more these days, using a nice flashy 3d logo is a good idea for websites.  The design of a 3d logo definitely captures the attention of people coming to the site.

Way back when Nike introduced the swoosh in their logo it started a design trend that is still popular today.  In fact the trend for using swooshes has not diminished.  Many companies are incorporating a swoosh into their logos.  The use of a swoosh gives the impression that the logo is in motion and flowing.  This design again, if done correctly, attracts the consumer into investigating the company.

The use of transparency is another popular design trend.  The use of transparency is popular because it gives the illusion of three dimensions without using any three dimensions.  The use of transparency gives the designer the opportunity to use different design elements into layers to give the viewer a more creative image.  Also using different layers allows for the designer creativity with the use of color.

By taking advantage of the the new popular design trends a new category of designs are becoming popular.  The logos that are becoming popular are for the “web 2.0” concept.  These are logos that have a modern and trendy look to them. These logos have bright colors, 3D shapes, cool icons, shiny surfaces, reflections and shadows.  If done right these logos catch the eye and draws in the view to ask what is this company and what do they do.  This trend into designing logos that have a modern, trendy, cool and futuristic look to them is here and will probably be here for a while.  We’ll see what the trends in logo design in the future will look like.   Many logo design service companies should be up to date on these trends.